Your brand is more than a thing to sell stuff. It’s an adventure.
Most brands try to clarify their message, to help a client win a quest. But your brand is about more than that… You’re in an adventure calling lots of people together to do an insane amount of good. I help brands with storytelling and strategy, so that you can make a real difference. I call that a SAGA.
A Saga Brand sparks fanatic loyalty, endless conversations, and a movement that won’t die. That’s what you’re building. This is the dream for your brand:
  • People lining up to be part of it, not just as customers, but as believers.
  • A community that grows itself, spreading the message without you lifting a finger.
  • People asking how they can help, contribute, and do more—because they need to be part of it.
That’s a Saga Brand.
Dark background with subtle, blurred purple and pink wavy shapes.
People don’t just buy what you sell.
We also want to buy into a story we can help build. We gotta do something that means something. Life feels hard and long, and many of us feel like we’re pointless and unwanted. Weak brands sell only products, and they die out all the time. Powerful brands lead movements (and a movement can sell anything). That’s why Saga Brand is about more than just helping you tell your story. I want to help you unearth your saga, and fly that flag through Story, Action, Growth, and Adventure.
SAGA.
Hands holding the book "Start Your Saga Brand" by Dominic De Souza, with a coffee cup nearby.
I'm a scrappy self-starter who believes in service done fast, done well.
I want to do great work by partnering with bold thinkers, busy founders, ministries, and faith-based organizations who want a partner. I believe so much in doing good and helping human thriving that I volunteer every month to build my own free and paid communities:
Homepage of smartcatholics.com with "smarter faith, smarter life." headline and statue of Jesus.
SmartCatholics
An online community to study the popes and learn the magisterium of the Catholic Church.
Website homepage with a man holding a large orange flag displaying "LEGEND FICTION" against a fantasy landscape.
LegendFiction
An online community to create and self-publish fiction.
A website for "Legend Haven" fiction con, welcoming visitors with text and buttons against a sci-fi landscape.
LegendHaven
The friendliest fiction convention in the galaxy, for the best stories in the world.
Vast red fabric unfurls and flows across a dark, craggy mountain landscape under a stormy sky.
Headshot of a man with dark hair and a beard, wearing a navy V-neck sweater over a blue checkered shirt.
Dominic de Souza
Dominic is a full-time marketing and brand strategist with 25+ years in storytelling and design, and over 12 years running multiple side jobs – including freelance design, publishing, campaigns, and platforms.
He's earned his skills through the exhaustion and insight that comes from working 10x harder than the next person. He is motivated to do an insane amount of good in his lifetime.
Born in New Zealand, schooled in Fiji and France, raised in Australia, and now at home in the USA, he works as director of marketing and R&D for Heroic Men, Saga Brand, SmartCatholics, LegendFiction, and LegendHaven.
Every project starts from zero: no funding, no network, no industry connections. Through relentless trial, failure, and refinement, he’s created multiple thriving communities to help authors and creators find their freedom.