I'm a scrappy self-starter who gets stuff done, because I hate waiting.
Life's too short, our dreams are too bold, and too many people need the good that we can bring the world. I take brands from blah to brilliant through design and marketing.
These are my key hobbies/projects:
Vast red fabric unfurls and flows across a dark, craggy mountain landscape under a stormy sky.
Website homepage with a man holding a large orange flag displaying "LEGEND FICTION" against a fantasy landscape.
LegendFiction
The coolest community of authors ever.
A website for "Legend Haven" fiction con, welcoming visitors with text and buttons against a sci-fi landscape.
LegendHaven
The friendliest fiction convention in the galaxy.
Homepage of smartcatholics.com with "smarter faith, smarter life." headline and statue of Jesus.
SmartCatholics
Study the popes and get smarter.
Headshot of a man with dark hair and a beard, wearing a navy V-neck sweater over a blue checkered shirt.
Dominic de Souza
Dominic is a full-time marketing and brand strategist with 25+ years in storytelling and design, and over 12 years running multiple side jobs – including freelance design, publishing, campaigns, and platforms.
Born in New Zealand, schooled in Fiji and France, raised in Australia, and now at home in the USA, he works as director of marketing and R&D for Heroic Men. On the side, be builds several brands like Saga Brand, SmartCatholics, LegendFiction, and LegendHaven.
Every project starts from zero: no funding, no network, no industry connections. Through relentless trial, failure, and refinement, he’s created multiple thriving communities to help authors and creators find their freedom.
What is a Saga Brand? It’s an adventure.
Your brand is more than a thing to sell stuff. You’re in an adventure calling people together to do good stuff. I help with storytelling, design, and marketing, so that you can make a real difference. And we do it without limits.
Is this is your brand's dream?
  • People signing up to join your ministry because they believe
  • A community that keeps growing without you lifting a finger
  • People asking how they can do more with you, because they can't do less
That’s what happens in the brands I build. That's a Saga Brand.
Hands holding the book "Start Your Saga Brand" by Dominic De Souza, with a coffee cup nearby.
People don’t just buy what you sell. We also want to buy into a story we can help build.
Life feels hard and long. Many of us feel like we’re pointless and unwanted. Weak brands sell only products, and they die out all the time. Powerful brands ignite movements. That’s why Saga Brand is about more than just helping you tell your story. I want to help you fly your SAGA flag through Story, Action, Growth, and Adventure.