How do you start a brand with no budget, no audience, and no credibility? Just an idea and the drive to make it real? This book is a field-tested, step-by-step plan to help college students, startup founders, and entrepreneurs build something real—fast. In just 100 days, you’ll go from idea to impact, using a simple framework that forces you to take action.

Not only is it packed FULL of insight and ideas for marketers at all levels and for all stages of your business, it has a personal story running through so beautifully written you can’t help but fall deeply into the pages, like you’re reading a novel. You’ll be inspired to build and develop your brand at every turn, but also recognise what an accomplished and evocative writer Dominic is, generous with his knowledge and expertise.”

Natalie Smithson