Michael Cruz is the founder of the successful insurance agency, Foresight Insurance LLC. His experience working with remote virtual assistants helped him see a gap in the market. So he hired Dominic for a sprint project. We scheduled a week to workshop the design and the layout, and launch. We prepped for the dash with 2 videocalls to hammer out the vision and the branding, looking at the competition to identify a new visual approach to the market. Most importantly, we spent a lot of time digging into a workable USP, or distinction points. What we settled with was unique and bold enough to launch with.